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1,460 days ago….Ensign Principles…World View…

January 17, 2012


About 1,460 days ago, I wrote this in a document that captured my views on the world, the world of de-sign, my own world view (4 years ago), my principles of ensign.

Perhaps of general interest in what is unfolding here…where-ever you see design, read ensign. Thanks. New lexicon…

First, the Logo…


In-Dust-Real Designs for a Post~Carbon World


Oilternative Engineeringtm

May 19, 2008


Aadividya : Original, Authentic, Axiomatic Knowledge


The philosophical design basis for AND C


Three Points of a stable Philosophy


1.   Radical Innovation (In-Ovation)

2.   Permaculture (True Sustainability)

3.   Appropriate, Tangential and Homeopathic use of Technology




My design principles:


1.        Human’s are endo-skeletal creatures.  Our world (products) are increasingly exo- skeletal. Thus, we cannot interface smoothly with out own designs.


2.        All good design is functionally and schematically fractal.


3.        We persist in designing for first order effects (slap-ouch) while either ignoring or damping higher order causes and effects.


4.        Two of the greatest technical minds of the last 2-3 centuries, Nikolai Tesla and Viktor Schauberger worked in the space of harmonies and resonance. Tesla had intuitively mastered electromagnetic resonance and Schauberger had done likewise for bio-mechanical resonance. Buckminster Fuller was the one who brought the subtle idea of a mechanical matrix into the picture.  He coined tensegrity as the balance of opposing tensions. When evolved into tension which I believe visible (measurable tension is always a subset of, you get torsional integrity. These are the three cornerstones of my design philosophy :


v Design for the endo-skeletal creature

v Harness harmonics

v Torsional Integrity

v The visible universe, fractally speaking is mechanically centripetal for growth and centrifugal for dissolution.  Our designed world is entirely centrifugal for deceptive growth (deceptive because the entire lifecycle is never taken into account) and only occasionally positively centripetal.

v All designs should embody relaxed tension.

v We are lopsided in our expenditure and focus if we study the current technology adoption curve. Far too many technologies get buried in the dusty, un-evolved, while we raise to spend money on user interface design. The missed point is that the root is weakly developed, you will never get a big tree.

v The exact same argument as above, when it comes to product life-cycle spending far too little in code development and far too much on market development. It looks like as a technological people, our Souk mentality has reached critical mass.

v We have to contort to our designs, whereas, our designs should mould to us.  The magic is in designing for second and higher order effects of two dis-similar planes / waves meeting.  Call it, ripple effect design.




Some Core Observations & Guiding Ideas


v Permaculture is sustainable philosophy in action.

v Appropriate technology is always the better solution.

v Properly empowered, people can move mountains

v Change is always uncomfortable and always possible.

v Small changes can have big impacts (Trim Tabs).

v Holistic analysis always gives you the big picture.

v A properly honed instinct will always provide a better answer than even the most careful analysis.

v Rules are always contextual and not only can but should be flexible and related to as such.



MY WORLD VIEW ( Deeply considered but by no means fixed)


v We always speak of six-sigma as a statistically improbable outcome in any normal distribution.  I firmly believe, we don’t live under the same bell curve that all our assumptions are based on.  We live in a four or even five sigma world from our current code assumption set.  Worthy of pondering.

v Macro economic trends: The US Dollar is under severe, sustained pressure. If true impact of “Real” inflation is accounted for, the canary has already fled the coal mine.


v China is staggering under its own curious set of circumstances of a large population set “herded” into rapid “development” mode, much like India.  Most of the “gains” are hype. Credit, cheap and plenty until recently (private equity had moved it into the right hands in preceding years), being the sole driver (flogger?) of growth.


v The sub prime mess (and all its attendant tentacles of cause and effect in the world financial systems) is scary with just the lit fuse sparking.  When it really goes off, all bets are off.  Talk of lack of understanding of higher order cause and effect.

v Energy prices are reset in the public mind at dizzying rate (12 dollars a barrel of Brent Sweet Crude is not such old memory), currently 130 dollars a barrel.  Associated inflationary impact is hitting the majority of the world’s population.


v On a similar somber note, a discussion on our world’s geo political situation. Every major war in history was a resource war as is every major conflict today. There is a relentlessly hawkish bias in the global dialogue, with too many vested interests in the war – pie.  Oil, minerals, territory / markets and now water. Also, in large theatre wars, multi-generational trauma creates multi-generational conflicts.  Grim but true.


v An increasingly nuclear world adds the requisite potential for a runaway reaction!  Our world is ever increasingly polarized with ever greater potential for conflict.




A Short Biography:


VivekAnand can be best described as a unique, out of the box thinker, with a deeply intuitive understanding of the world, technology and business and the ability to connect dots in new and unique ways.


Key Posts and timelines:

12 years in the Indian Navy (Cadet through Lieutenant), various tours of duty as Electrical Engineering Officer, finishing service as Aide-de-Camp to Governor of Karnataka in Bangalore


12 years in The United States of America, MBA in Entrepreneurship and NPD at Rensselear Polytechnic, Director of Technology Strategy for a Fortune 50 Defense and technology Conglomerate, various posts in successful Silicon Valley companies


3 years in India as CEO of a Japanese Mobile Software Company


Champion Sportsman (various Sports), Multi-instrumentalist musician, incisive writer, Etymology buff, Digital Artist


The last six years have been about a deep invert spiraling, “know thyself” has been my core driver and has brought me some astonishing in–sights into our world.  Also, was completely impecunious for many years (post the dot com bust) and learned that lack is a great teacher.  I was guided to various practices, most considered “ Esoteric”.

The trigger event that launched what I call the second design science revolution was watching the movie “The Chronicles of Narnia”.




The body is central to design. Everything, going deep into the rabbit-hole is User Interface design, at every layer.

v In a fractal world, that makes our task really, really easy.  With the right block design, we could live / play in a legoland.


v A well designed structure needs a well designed infra-structure and so on down the rabbit hole.  As close as we can reach to the heart as to why we do and what we do, the more minimally elegant, effortless and graceful the outcome.


v As we would all be well advised to use Occam’s Razor in life, we should apply it with equal, ruthless skill to the art of design.


v Force / Vector flow is always an excellent start point for design visualization.  Feeling that flow, is even better since the optimal design then simply suggests itself.





1.   Motive product design

2.   Retrofit systems enhancing, core safety, performance and Reliability. Radical/Alternative Motive systems design

v Bicycle

v 3-Wheel vehicle

v Alternative steering mechanism for ALL vehicle classes

v Alternative suspension systems

v Redesigned Parachute system

v Regenerative braking system

v Aeronautical systems


3.   Core products :


v Water treatment systems

v Sewage Management Systems

v Alternative, low-cost, super – dwellings

v Man-Machine Interfaces


4.   Sporting gear redesign


v Every major sport

v Primary and safety equipment


5.   Musical Instruments :


v Various


For Potential Partners:


Aadividya (AND C) is being birthed as a demand-side oriented, experimental product design company, with radical takes on new product innovation. Primary spend will be on people and rapid prototyping (technology demonstrators) of experimental designs, to be brought to market through licensing deals with innovative start-ups or major industry players.

We also hope to put many useful designs, like a radical Prosthetic Design into the public sphere for the greater good.



I was trying to upload pictures of another ensign from 6 years ago, my take on skis, but it wouldn’t let me. Tomorrow then. 😉

Does this resonate?

In T+Ruth



10 Comments leave one →
  1. Vee Wong permalink
    January 18, 2012 5:47 am

    reading what you wrote back then takes me into the now, at what you are trying to do, thanks for sharing this openly/privately.

    Hope i can move beyond resonating your views and get to know more of your insights.


    • January 18, 2012 1:25 pm

      🙂 Glad you got to hear it/see it first hand too Vee.
      In fact, if you want to write a short, from the gut piece as to what you felt, whatever, good/bad, would you like to share with the rest here? Technically, Truthfully and otherwise? Only if you feel called to do so.

      Vee and I met in August last year, for who-ever is reading this. It’s time to bring it to the ground and into people’s lives, eh, Vee?

      Together, we can change course on this ship. We really can.

  2. January 18, 2012 3:04 pm

    I have been following your blog for a few months now, great inspiring work, looking forward to learning more about your vision. As for me, I am battling momentum and will hopefully soon be plugged into the moment!


    • January 19, 2012 4:21 am

      Awesome to hear Bennet. Welcome and feel free to dive in anywhere.
      The un-foldment is upon us…. 🙂
      ummmmm, as for the moment thing….

  3. January 28, 2012 5:54 am

    As close as we can reach to the heart as to why we do and what we do, the more minimally elegant, effortless and graceful the outcome.

    Beautifully put Vivek, and so very true…

    After nearly three decades of dancing, in just the last year I am experiencing this in a profound way. It is amazing the pure, less effort-full, en-live-ening mastery that can arise through the cleaving away to the root.. of the physicality, of the emotions, of the mind, and of the ‘story’.

  4. June 18, 2012 7:58 pm

    My first thought was keep it simple … as a photographer, when composing a scene for my image, I try to keep it simple.

    • June 19, 2012 4:22 am

      Seriously hmmm? For me, it’s in some ways the natural difference between B&W (innately simple) and Colour (innately complex).
      But yes, simple is where it’s at. I’ve seen that in your pictures.

  5. jish permalink
    October 15, 2012 8:19 am

    love your work

    • anadianant permalink*
      October 15, 2012 1:27 pm

      Thank you jish, much appreciated.


  1. Watershed Day….May this pour through a million pairs of Eyes… « VivekAnand's Blog

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